A passion for building
distinctive brands that
have a lasting impact.
My expertise flexes across many modalities, but stems from the central tenant of creating immersive brand worlds. I love to turn ideas into stories, stories into brands, and brands into compelling cultures with cult followings.
Using this strategy as my compass, storytelling as my craft and the following services as my modalities of execution.
DESIGN
Identity Design
Motion Design
Digital & Product Design
Packaging & Print Design
Website Design
Environmental Design
Art Direction
Exhibition Design
Book Design
Merchandise Design
STORY
Naming
Verbal Identity
Brand Voice & Messaging
Copywriting
Content Development
Campaign Development
Signage, Wayfinding, In store Display
STRATEGY
Brand Strategy & Positioning
Brand Architecture
Content Strategy
Go-to-market Strategy
Communications Planning
Stakeholder Workshops
Employer Branding
Performance Marketing
EXPERIENCE
Brand identity implementation
Community building
Employee engagement
Brand guidelines
Coaching & training
A PROVEN PROCESS FOR BUILDING BRANDS
Having a clear design process is Important. My process was originated with my design thinking background. Design thinking emphasizes on a strong involvement of the client in the design process. It makes him or her part of the project, instead of just approving or disapproving designs or ideas. I walk them through all the process and work with them in every step.
EXPLORE
I like to start with a good conversation (Skype/ Zoom/ Real life) about your needs before we start designing. I like to understand your company. What are the companies values, offerings, vision, mission and goals? In what context are you operating? What does your market look like? And so on … I always feels like detectives investigating a case, trying to grasp any insight that can turn into a wonderful idea.
Once I know more about you, your business and your needs we will translate the data & insights you gave me into visual content such as moodboards and concept boards. Both will be shared with you, so I can be in the same page and start creating the good stuff.
DESIGN
Based on the conversation, the moodboards and concept boards, I will design either your branding, website, online strategy or any other services needed! After I share the first designs, you proceed to give me your feedback about which designs you like and “Why”. Feedback is my ally in creating the best custom made work for you. Then decide on our final design.
EXECUTE
The last step is all about making the designs come to life. Translating the branding into actual branded material, transforming the UX design into an actual website. In the different packages you’ll find the final deliverables of each executions step.