Maxim Coffee Roasters

We helped Maxim Coffee Roaster develop a brand new packaging design that caters to discerning customers who love coffee. Creating ‚ Maxim – coffee has been a flavorful journey. The brand was born out of the belief in the good life – one with happiness and enjoyment, just as with a responsible and conscious attitude towards others and the environment. As a brand with such a strong mission,
The brand has a versatile visual identity, capable of being applied consistently across multiple coffee packages. In terms of packaging design, we use different colors to convey different coffee flavours. The goal to create an original and fresh design that would look compelling in online stores. I created a very minimalistic identity, with certain graphic elements designed to suit the characteristics of e-commerce platforms and the online buying experience, especially by making them pop up when the product is viewed in “preview” mode.