
2023
92 ST Cafe
Your Daily Brew of Joy
Brand Development
Branding & Identity
Print & Collateral
Art Direction
Client /
Tu Nguyen
92 St is a family-owned cafe & bakery where a perfect cup of coffee is more than just a beverage—it's an experience that enriches your day and uplifts your spirits. A cafe to explore new flavors, forge new connections, and create beautiful moments that lingers in your heart long after you leave.
The strategic and visual goal was to communicate 92 St's mission to create a modern and classic look at the same time. The color palette and typography sets the stage for conversations, creativity, and connection. The brand personality is intended to be fun, welcoming, and memorable. Consistency of strategy and creative builds the foundation of brand awareness.

























